Field Notes
Writing on tech for the print & promo industry.
Patterns, integrations, and AI playbooks we've shipped - written for owners and operators, not theorists.

Integrations9 min read
A practical PromoStandards integration guide for distributors
Which PromoStandards services to integrate first, which suppliers actually implement them well, and how to design your fallbacks.
April 28, 2026Read →

Web 2 Print7 min read
The web-to-print storefront checklist nobody publishes
Twenty-three things every modern print storefront needs - and the five that print shops consistently skip.
April 10, 2026Read →

Marketing5 min read
SEO and AEO for printing companies: ranking in Google and ChatGPT
Local SEO still wins for printing. But AEO - Answer Engine Optimization - is where the next decade of buyer intent lives.
March 22, 2026Read →

Integrations8 min read
Five 4over integration pitfalls (and how to avoid each one)
Pricing drift, order-status latency, file routing, and two more subtle failures we see every quarter.
March 4, 2026Read →

AI4 min read
How distributors use AI idea generators to win bigger RFQs
Three real workflows where idea-generation AI doubled close rates on event and onboarding kit RFQs.
February 18, 2026Read →
