Catalog Engineering

Product Catalog Engineering

Master your print, promo, and apparel catalog - ingest supplier feeds, normalize attributes, model decoration and configurators, and publish to every channel from one source of truth.

No-pitch discovery call Fixed-fee proposals You own the code

By the numbers

100K+
SKUs handled in production
12
supplier integrations live
<50ms
faceted search latency
1
source of truth across channels
Averages across recent services engagements.

The problem

Your catalog is the system. Treat it that way.

Problem 01

Supplier feeds are a swamp

SanMar, alphabroder, S&S, 4over, SAGE - every feed is a different format, schedule, and attribute model. Nobody owns normalization.

Problem 02

Decoration breaks everything

Imprint locations, methods, color counts, setup charges - your generic PIM can't model it, so it ends up hard-coded in three places.

Problem 03

Search that doesn't find anything

Buyers know what they want. Your search returns 4,000 results and zero relevance.

What you get

Shipped end-to-end. Owned by you.

Every engagement ships with documentation, monitoring, training, and a hand-off plan. Code lives in your GitHub. No platform lock-in, no per-seat fees stacking forever.

Production-grade from day one
Tested, observable, accessible, fast.
Security & compliance built in
RLS, audit logs, SOC 2-ready patterns.
Integrated with what you run
ERPs, supplier APIs, accounting, CRMs.
  • Supplier feed ingestion & normalization
  • Attribute, variant & decoration modeling
  • Search, faceting & merchandising
  • PIM, ERP & storefront sync

Who it's for

Built for operators in print, promo & wide-format.

01

Commercial printers

B2B reorder portals, branded client storefronts, and production-connected checkout.

02

Promo distributors

PromoStandards-powered catalogs unified across SanMar, alphabroder, 4over, and SAGE.

03

Trade & wholesale

Tiered pricing, contract catalogs, EDI/API order routing, and customer-specific SKUs.

04

In-plant & corporate

Department-scoped catalogs, approvals, budgets, and PO/GL coding back to your ERP.

How we work

A weekly demo cadence. No black-box months.

Step 01

Discovery

Workshop your goals, audience, integrations, and constraints. Walk away with a written scope, milestones, and a fixed-fee or T&M proposal.

Step 02

Design & architecture

UX flows, visual design in Figma, and a documented technical architecture - reviewed and signed off before a single line of production code.

Step 03

Build in sprints

Weekly demos, staging environments, and clear acceptance criteria. You see progress every Friday - no black-box months.

Step 04

Launch & handoff

QA, performance and accessibility audits, runbook, training, and a 30-day hypercare window. Your team owns the system after handoff.

The stack

Modern, boring, proven.

We pick tools that will still be supported in 5 years - and that your next engineer can pick up on day one.

Frontend
ReactTanStack StartNext.jsTailwindTypeScript
Backend
Node.jsPostgresSupabaseRedisREST & GraphQL
Commerce & ERP
MedusaShopifyERPNextCustom
Ops
GitHub ActionsVercelCloudflareSentryDatadog
We replaced a tangled Magento build with a portal that finally matches how we actually sell. Orders that took 20 minutes to enter take 90 seconds. Our reps stopped avoiding the site.
VP of Operations
Mid-market commercial printer, $40M revenue

Engagement models

Transparent pricing. No surprises.

Pick a starting shape - we'll tailor the exact scope in the discovery call.

Launch
$15k+fixed

For a focused MVP or a single high-value workflow.

  • Discovery & scope workshop
  • Design + build of one core flow
  • 1 integration included
  • Launch + 14-day hypercare
Start the conversation
Most popular
Growth
$45k+fixed

Most common - full storefront, portal, or web-to-print build.

  • Full UX + visual design
  • Up to 4 integrations
  • Production deployment & QA
  • 30-day hypercare + training
Start the conversation
Retainer
$6k+per month

Ongoing engineering, maintenance, and iteration after launch.

  • Dedicated engineer hours
  • Priority SLA & on-call
  • Quarterly roadmap review
  • Pause or scale anytime
Start the conversation

FAQ

Answers before you ask.

How is this different from a Shopify agency?

+

We're print & promo natives. We know PromoStandards, EDI, 4over, SanMar, ERPNext, and what a quote-to-order flow with decoration and proofing actually requires. Generic e-commerce shops will hand you a templated cart and call it done.

Do we own the code?

+

Yes - 100%. Code lives in your GitHub from day one. No vendor lock-in, no per-seat platform fees stacking forever.

What's the typical engagement?

+

Most projects run 8–16 weeks for initial launch, then a monthly retainer for ongoing iteration, integrations, and SLA-backed support.

Can you work with our existing ERP / storefront?

+

Yes. We integrate, extend, and migrate - whether you're on ERPNext, NetSuite, custom PHP, or a Shopify build that's outgrown itself.

Where is your team based?

+

Lovable hybrid team across North America, Europe, and India - overlapping hours guaranteed with US Eastern through Pacific clients.

Ready when you are

Let's scope your product catalog engineering build.

30 minutes. No slides. We'll walk through your current setup, what's broken, and exactly what it would take to fix it.