Rank in Google search and in AI answers from ChatGPT, Perplexity, and Google AI Overviews.
Modern technical SEO plus Answer Engine Optimization (AEO) - built so your print shop, promo distributor, or trade printer shows up when buyers search Google, and when they ask ChatGPT, Perplexity, Claude, or Google AI Overviews for the best supplier near them. Schema-first content, local SEO, technical Core Web Vitals work, and AI-citation-ready pages.
Program at a glance
Why SEO alone isn't enough anymore
Google is becoming an answer engine. Your SEO has to keep up.
Google AI Overviews, ChatGPT search, Perplexity, and Claude now answer the questions buyers used to type into Google. If your pages aren't structured for LLM citation - schema, clear answers, authoritative sources - your traffic disappears even when you 'rank.'
AI answers are eating the SERP
Google AI Overviews now appear on 20%+ of commercial queries. ChatGPT search and Perplexity bypass Google entirely. Pages that aren't AEO-optimized are invisible to the new front door.
Local SEO still wins print buyers
'Printers near me,' 'business cards [city],' 'screen printing [city]' - these queries drive 60%+ of new local print business. Google Business Profile, local pack ranking, and city pages matter more than ever.
Schema is the new keyword
Structured data - Product, Service, FAQ, LocalBusiness, Review - is how Google and LLMs understand and cite your content. Sites without schema get skipped for sites with it.
Core Web Vitals decide rankings
Google's ranking algorithm now weights LCP, INP, and CLS heavily. A 3-second-load print storefront loses rankings to a 1.5-second-load competitor - regardless of content quality.
Problems we solve
What's silently killing your organic traffic right now.
These are the patterns that show up in nearly every print and promo SEO audit we run. Each one is a ranking opportunity left on the table.
No schema markup on product or service pages
Product, Service, FAQ, LocalBusiness, Review schema everywhere
Generic city pages with thin content
Deep local pages - services, reviews, photos, embedded GBP
Core Web Vitals failing on mobile
Sub-2-second LCP, INP under 200ms, CLS near zero
Content that doesn't answer the actual question
Question-led, answer-first content built for LLM citation
Google Business Profile half-finished
Fully optimized GBP with posts, products, reviews, and Q&A
No internal linking strategy
Topical clusters with hub-and-spoke internal linking
What we build
Every layer of modern SEO + AEO - done in-house.
We don't outsource technical audits, content writing, or link building. Everything ships from one team - engineering, content, local, and AEO - so the strategy actually compounds.
Technical SEO audit & fixes
Crawl, indexation, sitemap, robots, canonical, hreflang, internal linking, schema - everything broken gets fixed in one engagement, not over six months.
- Full crawl + indexation audit
- Schema implementation
- Internal link restructure
- Sitemap + robots cleanup
Core Web Vitals engineering
LCP under 2s, INP under 200ms, CLS near zero. Hands-on engineering - image optimization, JS deferral, font loading, third-party script audit - until Lighthouse hits 90+.
- LCP / INP / CLS optimization
- Image + font optimization
- Third-party script audit
- Lighthouse 90+ guarantee
AEO - Answer Engine Optimization
Content structured for LLM citation. Question-led headers, answer-first paragraphs, source markup, and entity optimization so ChatGPT, Perplexity, Claude, and Google AI Overviews cite you.
- Question + answer schema
- Entity + topical authority
- Citation-ready formatting
- AI-citation tracking
Local SEO + Google Business Profile
Local pack ranking is where print buyers find you. Full GBP optimization, citation building, review velocity, deep city pages, and local schema.
- GBP full optimization
- Local citation building
- Review acquisition flow
- City + service pages
Content strategy + production
Topical clusters, hub-and-spoke architecture, in-house writers who know print and promo. Quote-driven, conversion-tuned content that ranks and sells.
- Topical cluster mapping
- In-house writing team
- Conversion-tuned CTAs
- Editorial calendar + cadence
Link building + digital PR
Ethical link building from industry sites, suppliers, partners, and digital PR placements. No PBNs, no junk - just authority that compounds.
- Industry + supplier links
- Digital PR placements
- HARO + journalist outreach
- Partner + supplier link swaps
Honest comparison
Modern SEO + AEO vs the 'we'll write a blog post a week' approach.
Most SEO agencies are still selling 2019 strategy. Print and promo SEO in 2025 requires technical depth, local discipline, and AEO - not a content mill.
Engagement roadmap
Audited and fixed in 30 days. Ranking gains in 90.
SEO compounds - but the technical and AEO foundation has to ship fast or nothing else works.
Audit + technical sprint
Full crawl, technical audit, schema implementation, Core Web Vitals fixes, internal link restructure. Lighthouse hits 90+ by end of sprint.
Local + GBP rebuild
Google Business Profile fully optimized, citation cleanup, review acquisition flow live, deep city + service pages shipped.
Content + AEO production
Topical clusters mapped, in-house writers ship the first 12 pieces of question-led, AEO-formatted content. Schema on every page.
Link building + digital PR
Industry, supplier, and digital PR link campaigns launched. HARO + journalist outreach. First measurable ranking gains land.
Compound & report
Monthly content cadence, monthly reporting (rankings, traffic, AI citations, conversions), quarterly strategy review and topic refresh.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Full technical SEO audit + engineering fixes
- Schema markup across all page types
- Core Web Vitals to Lighthouse 90+
- Google Business Profile optimization
- Local citation + review acquisition
- 12 deep city + service pages
- Topical cluster content strategy
- 12+ pieces of AEO-formatted content / quarter
- Industry + digital PR link building
- Monthly rank, traffic, and AI citation reporting
Who it's for
Built for everyone selling print and promo at scale.
Local print shops
Rank top-3 in local pack for 'printers near me,' 'business cards [city],' 'banner printing [city]' - plus city + service combinations.
National promo distributors
Topical authority for 'corporate gifting,' 'employee onboarding kits,' 'trade show swag' - plus AEO citations in AI search.
Web2Print storefronts
Product-page schema, configurator-friendly URLs, Core Web Vitals, and AEO-ready category content that ranks for commercial intent.
Large-format & specialty printers
Long-tail commercial keywords ('SEG fabric display,' 'vehicle wrap [city],' 'tradeshow backwall') with deep service pages and case studies.
Selected work
Marketing programs we've shipped for print & promo brands.
Live programs running today - email, paid, SEO/AEO, and WhatsApp - generating measurable revenue for print shops and promo distributors.
Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“Six months in, organic traffic was up 210% and we started seeing our content cited in ChatGPT and Perplexity for 'best promo distributor' queries. The AEO work was the unlock we didn't know we needed.”
FAQ
Straight answers, up front.
What is AEO and how is it different from SEO?
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AEO - Answer Engine Optimization - is structuring content so AI search engines (ChatGPT search, Perplexity, Claude, Google AI Overviews) cite you when they answer questions. It overlaps with SEO but emphasizes question-led headers, answer-first paragraphs, schema, entity optimization, and source attribution. SEO without AEO loses traffic to AI answers; AEO without SEO never gets crawled.
How long until we see rankings?
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Technical and Core Web Vitals fixes can lift existing rankings within 30–60 days. New keyword rankings typically land in 60–120 days. Local pack ranking is faster - top-3 within 90 days for most local print shops we work with. AEO citations show up within 60–90 days of content shipping.
Do you handle Google Business Profile?
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Yes - full GBP optimization, posts, products, Q&A, review acquisition flow, citation cleanup, and ongoing management. Local pack ranking is where most print shops find their highest-ROI organic traffic.
Will you do the technical work yourselves or hand it to our dev team?
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We do it ourselves. Schema, Core Web Vitals, internal linking, and crawlability fixes ship from our engineering team - we don't write a 40-page PDF and disappear. If you have a dev team, we collaborate; if not, we ship the code.
What about content - do you write it?
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Yes. In-house writers who actually know print and promo write everything. Topical clusters, question-led structure, AEO formatting, schema markup, and conversion-tuned CTAs. Your team approves.
How do you track AI search citations?
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We monitor ChatGPT, Perplexity, Claude, and Google AI Overviews for branded and commercial queries in your category. Monthly report shows citation volume, share-of-voice vs competitors, and which content earns the most citations.
Do you build links - and how?
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Industry sites, supplier partners, digital PR placements (HARO, journalist outreach, original data studies), and partner link swaps. No PBNs, no overseas guest post farms, no spammy directories. Slower, but the links stick and compound.
Ready when you are
Let's get you ranking in Google - and getting cited in AI search.
30-minute audit. We'll show you exactly where your SEO is leaking, what AEO gaps competitors are exploiting, and what 6 months of focused work would unlock.