Performance marketing engineered for print shops, promo distributors, and Web2Print storefronts.
Google Search, Performance Max, Meta, and LinkedIn campaigns built around the exact way print buyers and promo decision-makers search, click, and reorder. Server-side conversion tracking, landing pages built for ROAS, and ruthless weekly optimization - not 'awareness' budget you can't measure.
Program at a glance
Why most print & promo ad accounts underperform
Generic PPC agencies don't understand print buyers.
Print and promo buyers are technical, repeat, B2B, and quote-driven. The standard 'set up Google Ads, run Meta retargeting, pray' playbook bleeds budget. Performance marketing for this industry requires deep funnel mapping, server-side tracking, and ROAS-led optimization.
Intent over interruption
Print and promo buyers Google what they need: 'custom business cards near me,' 'screen printing quote,' 'trade show banner.' Search captures intent that Meta retargeting never will.
Quotes are conversions, not orders
Most accounts only track checkout. Quote requests, sample orders, and broker signups are the real intermediate conversions that train the algorithm - wired server-side, not via fragile pixels.
LTV beats first-order CAC
A first order is rarely profitable on cold paid. Reorder cycles make print and promo accounts ROI-positive - but only if you feed LTV back into the bidding signal, which generic agencies never do.
Landing pages, not your homepage
Every paid campaign deserves a purpose-built landing page with a quote form, instant pricing, sample order, or proof-preview hook. Sending paid traffic to your generic homepage is how budgets die.
Problems we solve
If you're 'spending on Google Ads' but can't tell us your ROAS - read this.
These are the issues we find in 9 out of 10 print and promo ad account audits. Each one is a leak you're paying for every day.
Only tracks completed e-commerce orders
Server-side tracking on quote, sample, broker signup, reorder
Sending all paid traffic to homepage
Purpose-built landing pages per campaign, per offer
Bidding on brand only - afraid of CPA
Layered Search + Pmax + retargeting with profitable CPA targets
Meta interest targeting with no LTV signal
LTV-fed lookalikes + offline conversion uploads from ERP
Same creative running for 6 months
Weekly creative refresh: lifestyle, product, proof, social proof
No idea which keyword drove which order
Full path attribution: keyword → quote → order → reorder
What we build
The full paid acquisition stack - built, tracked, and optimized.
We run paid media end-to-end: strategy, creative, landing pages, server-side tracking, weekly optimization, and ROAS reporting tied back to actual revenue in your ERP - not last-click attribution.
Google Search & Performance Max
High-intent keyword campaigns plus Performance Max asset groups feeding Google's algorithm with your real product feed and conversion values.
- Keyword + match-type strategy
- Asset group structure for Pmax
- Product feed optimization
- Bid strategy + CPA targets
Meta (Facebook & Instagram)
B2B and DTC campaigns with creative-led strategy. Lookalikes from your real customer LTV file, not Meta's interest categories.
- Creative-led campaign structure
- LTV-fed lookalikes
- Retargeting funnel
- Conversion API server events
LinkedIn for B2B buyers
Targeting procurement, marketing managers, and decision-makers at the company sizes you actually want to land. Lead-gen forms and conversation ads, not just impressions.
- Job title + company filters
- Lead-gen form ads
- Account-based targeting
- Sales handoff workflow
Server-side conversion tracking
Conversions API for Meta, enhanced conversions for Google, offline conversion uploads from your ERP. 95%+ match rates instead of cookie-broken 60%.
- GA4 + GTM server-side
- Conversions API integration
- Offline conversion uploads
- Consent-mode compliant
Conversion-tuned landing pages
Purpose-built pages per campaign: instant quote, sample order, product configurator, or proof preview. Tested headlines, social proof, and clear CTAs.
- 1 page per campaign minimum
- A/B testing on hero + CTA
- Quote form + sample order
- Mobile-first, sub-2s load
Weekly optimization & reporting
Bid adjustments, negative keyword sweeps, creative rotation, audience refresh, and budget reallocation - every week. Monthly ROAS report tied to ERP revenue.
- Weekly bid + budget review
- Creative refresh cadence
- Search query mining
- Monthly ERP-tied ROAS report
Honest comparison
Specialized print/promo PPC vs the generic agency template.
Generic PPC agencies treat your account like every e-commerce client. Print and promo require a different playbook.
Engagement roadmap
Audited, rebuilt, and ROAS-positive in 60 days.
We don't run on quarterly plans. ROAS is the only success metric - and we move weekly.
Audit & tracking rebuild
Full account audit, conversion event map, GTM/GA4 server-side rebuild, Conversions API setup, offline conversion plumbing from your ERP.
Campaign restructure + LPs
Restructure Search and Pmax around real intent buckets. Ship first 2 purpose-built landing pages. Brand campaign locked, non-brand campaigns rebid.
Meta + LinkedIn launch
Creative produced and shipped. LTV-fed lookalikes built. Retargeting funnel live. LinkedIn lead-gen form campaigns launched for B2B verticals.
First optimization cycle
Negative keyword sweep, search query mining, creative rotation, bid adjustments, audience refresh. First monthly ROAS report tied to ERP revenue.
Weekly cadence + scaling
Weekly optimization, monthly reporting, quarterly business review. Budget scaling decisions tied to incremental ROAS, not vanity metrics.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Full Google Ads account restructure
- Performance Max asset groups + product feed
- Meta + Instagram campaign build
- LinkedIn B2B lead-gen campaigns
- Server-side GA4 + GTM implementation
- Conversions API for Meta + Google enhanced conversions
- Offline conversion uploads from ERP
- Purpose-built landing pages per campaign
- Weekly optimization + monthly ROAS report
- Live dashboard + dedicated strategist
Who it's for
Built for everyone selling print and promo at scale.
Commercial print shops
Local Search + Performance Max targeting business card, brochure, signage, and direct-mail buyers within delivery radius.
Promo distributors
Search + LinkedIn campaigns targeting HR, marketing, and procurement for swag, onboarding kits, and corporate gifting.
Apparel decorators
Meta + Google campaigns for team uniforms, school spirit wear, event tees, and event-driven seasonal spikes.
Large-format & trade printers
B2B campaigns for tradeshow graphics, retail signage, vehicle wraps, and architectural print.
Selected work
Marketing programs we've shipped for print & promo brands.
Live programs running today - email, paid, SEO/AEO, and WhatsApp - generating measurable revenue for print shops and promo distributors.
Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“Three months in, our blended ROAS went from 1.8 to 4.9. The biggest unlock was server-side tracking and feeding LTV back into bidding - Google finally knew what a good customer looked like.”
FAQ
Straight answers, up front.
What kind of budget makes sense to start?
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We recommend a minimum of $5K/mo media spend for Google Search + Pmax to generate enough conversion data for the algorithm to learn. Meta and LinkedIn layer in once Search is profitable. Sub-$5K accounts work but compound more slowly.
Do you only work with one channel, or all of them?
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We start with Google Search + Pmax because intent capture is the highest-ROAS channel for print and promo. Meta, LinkedIn, and YouTube layer in once Search is profitable and we have LTV data feeding the algorithm.
How is your tracking different?
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Server-side: GA4 server container, GTM server, Meta Conversions API, Google enhanced conversions, plus offline conversion uploads from your ERP for quote-to-order and reorder revenue. iOS 14+ and cookie loss don't break our match rates.
Do we own the ad account?
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Always. Your ad accounts, your domains, your data. We work inside your accounts and hand off everything if we part ways - no platform lock-in.
Will you build landing pages or do we?
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We build them. Purpose-built, sub-2-second load, A/B tested, mobile-first, with quote form and configurator integration. They live on your domain.
How is ROAS calculated and reported?
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Revenue attributed in the ad platform plus offline ERP-uploaded revenue, divided by spend. Reported live in Looker Studio and reviewed monthly. We tie back to actual cash, not last-click.
Can you work with our existing agency or in-house team?
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Yes - we partner with in-house teams on tracking, landing pages, and strategy while they execute, or we run the full account. Common hybrid: we own paid, in-house owns organic and email.
Ready when you are
Let's audit your paid acquisition and find the leaks.
30-minute audit, no obligation. We'll open your Google Ads and Meta accounts, pinpoint the 3 highest-leverage fixes, and tell you exactly what ROAS is achievable.