Lifecycle email marketing built for print shops and promo distributors.
Reorder reminders, sample follow-ups, broker drip campaigns, abandoned-cart recovery, and design-led broadcasts - wired into your Web2Print storefront, ERP, and Klaviyo, HubSpot, or Mailchimp account. Email that ships proofs, recovers carts, and brings reorders back without your CSRs lifting a finger.
Program at a glance
Why email is your highest-ROI channel
The cheapest sales rep your print shop will ever hire.
Print and promo buyers reorder. A lot. Every quote, sample, proof, and shipped order is a future sale your email program should be closing - automatically, on a schedule, in your brand voice.
Reorders are your real margin
60–80% of healthy print and promo P&Ls come from repeat business. A lifecycle email program turns one-time buyers into 4x/year accounts without paying CAC again.
Email beats every paid channel on ROI
Managed email programs return $30–$70 per dollar spent for print and promo brands - multiples better than Google or Meta paid traffic, and it compounds with every order.
Your ERP already has the triggers
Quote sent. Proof approved. Order shipped. Reorder due. Your ERP and storefront emit the events - we just wire them to the right email at the right time.
Automated, not manual
We replace 'we should send a newsletter sometime' with always-on flows running 24/7. Your team focuses on design and product; email runs itself.
Problems we solve
Stop leaving reorder revenue on the table.
If your email program is 'we send a monthly newsletter through Mailchimp,' you're missing the easiest revenue lift available to a print or promo business.
Monthly newsletter blast, no segmentation
Behaviour-triggered flows for samples, quotes, proofs, and reorders
Abandoned quote carts never followed up
3-step cart recovery sequence with proof preview + discount
Reorder cycles forgotten until customer calls
Auto reorder reminders timed to each SKU's usage cycle
Email lives in a silo, no ERP connection
Live ERP/Web2Print sync - order, proof, ship events trigger email
Plain-text emails that don't match the brand
Print-quality, on-brand templates designed for proof previews
No idea what email actually contributes
Attribution dashboard - revenue per flow, per segment, per campaign
What we build
Every flow your print or promo brand should be running.
We build the full lifecycle - welcome, browse, cart, reorder, win-back, broker, sample, post-purchase, VIP - on Klaviyo, HubSpot, or Mailchimp. Templates designed, copy written, segments configured, attribution wired.
Welcome & onboarding flows
Convert new signups, sample requests, and first-time quoters into paying accounts with a 5–7 step welcome series tuned to your product mix.
- First-order incentive logic
- Sample → quote nurturing
- Brand story + capabilities
- Hard CTA to first order
Cart & quote recovery
Catch abandoned Web2Print designs, abandoned quote requests, and unfinished checkouts. Bring 15–25% back automatically.
- Design preview in the email
- 3-step recovery cadence
- Coupon escalation logic
- SMS + email hybrid optional
Reorder automation
Per-SKU reorder cycles based on real usage patterns. The single highest-leverage flow for any print or promo business.
- Per-SKU cycle detection
- One-click reorder links
- Bulk pricing reminders
- Account manager handoff
Broker & VIP drips
Dedicated tracks for brokers, distributors, and enterprise accounts. Different pricing, different cadence, different copy.
- Broker tier segmentation
- Net pricing in email
- Co-branded templates
- Quarterly account reviews
Broadcast campaigns
Seasonal promos, new product drops, decoration spotlights, industry plays - fully designed, segmented, and scheduled.
- Editorial calendar build-out
- Industry-aware segments
- A/B subject + creative
- Send-time optimization
Transactional + post-purchase
Proof-ready notifications, ship confirmations, in-hands-date updates, and review requests - all on-brand and conversion-tuned.
- Proof approval emails
- Tracking + in-hands updates
- Review request flow
- Cross-sell post-delivery
Honest comparison
Managed email program vs the 'we'll do it ourselves' newsletter.
Most print and promo brands run email at maybe 10% of its potential. Here's what changes when a team that lives in this industry takes it over.
Engagement roadmap
First flow live in 14 days. Full program in 60.
We don't disappear into a 6-month strategy deck. Revenue-generating flows ship in week two.
Audit & data plumbing
Audit current sends, deliverability, and lists. Wire Klaviyo/HubSpot/Mailchimp to your ERP, Web2Print, and storefront. Define core segments.
Welcome + cart recovery live
Ship the welcome series and cart/quote recovery flow. Brand templates designed and approved. First revenue from email within days.
Reorder + post-purchase
Per-SKU reorder automation, proof approval, ship notification, review request, and cross-sell flows. Broker drip launched.
Broadcast cadence & SMS
Editorial calendar built and first 4 broadcasts shipped. Optional SMS layer for time-sensitive flows. Send-time optimization on.
Optimize & report
Monthly reporting, A/B testing, deliverability monitoring, and quarterly program reviews. Account-manager-led, results-accountable.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Klaviyo / HubSpot / Mailchimp account configured
- ERP + Web2Print + storefront integrations live
- Welcome, cart, reorder, win-back, broker flows
- Print-quality branded email templates
- Segmentation strategy + dynamic lists
- Deliverability + warm-up + DMARC/SPF/DKIM
- Editorial calendar + 4 broadcasts / month
- Monthly attribution + revenue reporting
- Optional SMS add-on with TCPA compliance
- Dedicated account manager + quarterly reviews
Who it's for
Built for everyone selling print and promo at scale.
Commercial print shops
Reorder automation for business cards, flyers, brochures, banners; broker drips; proof and ship notifications wired to MIS.
Promo distributors
Per-SKU reorder cycles, sample-to-quote nurturing, broker VIP tracks, and seasonal campaigns by industry vertical.
Apparel decorators
Re-order reminders for team and league orders, in-season promo drops, and event-driven campaigns for schools and clubs.
Large-format & signage
Project-based follow-ups, install reminders, refresh cadence for retail signage, and tradeshow lead nurture.
Selected work
Marketing programs we've shipped for print & promo brands.
Live programs running today - email, paid, SEO/AEO, and WhatsApp - generating measurable revenue for print shops and promo distributors.
Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“We were sending one newsletter a month. They wired Klaviyo to our ERP, launched reorder and cart flows in three weeks, and email is now our #2 revenue channel - at almost zero ongoing cost.”
FAQ
Straight answers, up front.
Which ESP should we use - Klaviyo, HubSpot, or Mailchimp?
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For e-commerce-style print and promo (storefront + Web2Print + frequent reorders), Klaviyo wins on segmentation and revenue attribution. For B2B-heavy distributors with a sales team, HubSpot wins because email lives next to the CRM and deals. Mailchimp is fine if you're already on it and not ready to migrate. We support all three and recommend based on your stack.
Will this work with our ERP and Web2Print platform?
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Yes - we integrate with ERPNext, NetSuite, Pressero, OnPrintShop, Aleyant tFLOW, custom Web2Print storefronts, Shopify, WooCommerce, and most MIS platforms. Order, proof, ship, and reorder events flow into the ESP and trigger the right email.
How long until we see revenue?
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Welcome and cart-recovery flows ship in week two and typically generate measurable revenue inside the first 30 days. Reorder automation - the biggest lift - kicks in around day 45 once we have enough event data to set per-SKU cycles.
Do you write the copy and design the templates?
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Yes. Copywriting, template design, segmentation logic, and send-time optimization are all included. Your team approves; we ship.
What about SMS?
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Optional add-on. We layer SMS onto time-sensitive flows (cart recovery, proof approval, ship notifications) with full TCPA compliance and double opt-in. Recommended once email is humming.
How do you measure success?
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Revenue attributed to email per flow and per campaign, reorder rate lift, cart recovery rate, list growth, deliverability, and incremental revenue vs baseline. Monthly report, quarterly business review.
Can you fix our deliverability if we have inbox issues?
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Yes. We audit reputation, configure SPF/DKIM/DMARC, run warm-up if needed, clean the list, and monitor Postmaster Tools. Most deliverability problems clear within 30–60 days of disciplined sending.
Ready when you are
Let's turn your email list into your top revenue channel.
30-minute audit, no slides. Bring your ESP login or your last three months of sends - we'll show you exactly how much reorder revenue you're leaving on the table.