alphabroder
alphabroder catalog at your customers' fingertips. Real-time stock across distribution centers and seamless order submission.
By the numbers
The problem
Off-the-shelf tools weren't built for print & promo.
Generic templates fail your products
Shopify themes and SaaS storefronts weren't built for print specs, decoration, quantity breaks, or PromoStandards. You end up with workarounds, manual rework, and lost orders.
Disconnected systems, double entry
Your storefront, ERP, accounting, and supplier APIs don't talk. Every order is re-keyed somewhere - that's where margin and trust leak.
Slow, fragile, embarrassing to demo
Pages take 5 seconds to load. Configurators break on mobile. Your sales team avoids showing the site in meetings.
What you get
Shipped end-to-end. Owned by you.
Every engagement ships with documentation, monitoring, training, and a hand-off plan. Code lives in your GitHub. No platform lock-in, no per-seat fees stacking forever.
- Catalog + media sync
- Multi-DC inventory visibility
- Order placement via PromoStandards
- Pricing tier + contract pricing
Who it's for
Built for operators in print, promo & wide-format.
Commercial printers
B2B reorder portals, branded client storefronts, and production-connected checkout.
Promo distributors
PromoStandards-powered catalogs unified across SanMar, alphabroder, 4over, and SAGE.
Trade & wholesale
Tiered pricing, contract catalogs, EDI/API order routing, and customer-specific SKUs.
In-plant & corporate
Department-scoped catalogs, approvals, budgets, and PO/GL coding back to your ERP.
How we work
A weekly demo cadence. No black-box months.
Discovery
Workshop your goals, audience, integrations, and constraints. Walk away with a written scope, milestones, and a fixed-fee or T&M proposal.
Design & architecture
UX flows, visual design in Figma, and a documented technical architecture - reviewed and signed off before a single line of production code.
Build in sprints
Weekly demos, staging environments, and clear acceptance criteria. You see progress every Friday - no black-box months.
Launch & handoff
QA, performance and accessibility audits, runbook, training, and a 30-day hypercare window. Your team owns the system after handoff.
The stack
Modern, boring, proven.
We pick tools that will still be supported in 5 years - and that your next engineer can pick up on day one.
“We replaced a tangled Magento build with a portal that finally matches how we actually sell. Orders that took 20 minutes to enter take 90 seconds. Our reps stopped avoiding the site.”
Engagement models
Transparent pricing. No surprises.
Pick a starting shape - we'll tailor the exact scope in the discovery call.
For a focused MVP or a single high-value workflow.
- Discovery & scope workshop
- Design + build of one core flow
- 1 integration included
- Launch + 14-day hypercare
Most common - full storefront, portal, or web-to-print build.
- Full UX + visual design
- Up to 4 integrations
- Production deployment & QA
- 30-day hypercare + training
Ongoing engineering, maintenance, and iteration after launch.
- Dedicated engineer hours
- Priority SLA & on-call
- Quarterly roadmap review
- Pause or scale anytime
FAQ
Answers before you ask.
How is this different from a Shopify agency?
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We're print & promo natives. We know PromoStandards, EDI, 4over, SanMar, ERPNext, and what a quote-to-order flow with decoration and proofing actually requires. Generic e-commerce shops will hand you a templated cart and call it done.
Do we own the code?
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Yes - 100%. Code lives in your GitHub from day one. No vendor lock-in, no per-seat platform fees stacking forever.
What's the typical engagement?
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Most projects run 8–16 weeks for initial launch, then a monthly retainer for ongoing iteration, integrations, and SLA-backed support.
Can you work with our existing ERP / storefront?
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Yes. We integrate, extend, and migrate - whether you're on ERPNext, NetSuite, custom PHP, or a Shopify build that's outgrown itself.
Where is your team based?
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Lovable hybrid team across North America, Europe, and India - overlapping hours guaranteed with US Eastern through Pacific clients.
Ready when you are
Let's scope your alphabroder build.
30 minutes. No slides. We'll walk through your current setup, what's broken, and exactly what it would take to fix it.
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