On-brand social content for your print or promo shop - generated, scheduled, and optimized by AI.
An AI social media manager trained on your brand voice, product catalog, and seasonality - drafting, scheduling, and learning across Instagram, LinkedIn, TikTok, Facebook, and Pinterest. Built for print shops, promo distributors, and apparel decorators in the US and Canada who can't justify a full-time social team but can't afford to go dark either.
Program at a glance
Why AI social finally works for print & promo
Your shop has more story to tell than time to tell it.
Print and promo shops produce a constant stream of share-worthy moments - new jobs, decoration techniques, custom designs, behind-the-press shots. AI turns that raw material into a steady, on-brand social presence without burning out an owner or a junior marketer.
Trained on your brand, not a generic GPT
We fine-tune the model on your voice, your products, your past best-performing posts, and your service area in the US/Canada - so output sounds like your shop, not a recycled marketing template.
Consistency beats virality
Algorithms reward shops that show up daily. AI handles the daily so your owner and CSRs don't have to remember to post between press changes and proof approvals.
Learns what your buyers actually engage with
Every like, share, comment, and DM feeds back into the model. Within 60 days you're posting more of what works for your segment and less of what doesn't.
Faster than any agency, cheaper than a hire
Replaces a $60–90K social hire or a $4–8K/mo agency retainer with a system that ships content while you sleep. Your team approves; AI does the rest.
Problems we solve
What 'doing social ourselves' actually looks like.
Most North American print and promo shops we meet have great content ideas - and a half-finished Canva folder. AI fills the gap between intent and shipped posts.
Owner posts twice in January, ghosts the feed by March, posts again before a trade show.
Always-on calendar with 3–5 posts a week across every channel you actively run.
Every post is a one-off Canva project that eats 45 minutes from a CSR.
Drafts generated in seconds from your product catalog, recent jobs, and brand library.
Captions sound like five different people wrote them - because they did.
Single trained brand voice, locked across platforms and tuned for your buyer.
No idea what's working - last good post was 'that one with the truck wrap.'
Per-platform performance dashboards with learnings auto-applied to next month's plan.
Hashtags and captions copy-pasted from competitors with no real strategy.
Hashtag + caption strategy tuned for US/Canada print/promo buyers and local search.
Holiday and seasonal pushes get planned the week before - or not at all.
Quarterly editorial calendar mapped to print/promo seasonality, holidays, and trade shows.
What we build
An AI social team in a box, tuned for North American print & promo.
Everything between 'we should post more' and 'posts shipped, measured, and improving' - owned by AI with human approval gates where they matter.
Brand Voice Training
We ingest your past best posts, brand guidelines, product catalog, and tone preferences to fine-tune your AI - so every draft sounds unmistakably like your shop.
- Voice fingerprint from 30+ approved posts
- Product + decoration catalog ingestion
- Banned-words + compliance guardrails
- Per-channel voice variants (LinkedIn vs IG)
Content Generation
Posts, captions, hashtags, carousels, reels scripts, and LinkedIn long-form - generated from your real jobs, products, and seasonal moments.
- Image + carousel + reel script drafts
- Captions in your voice + alt text
- Hashtag sets tuned per platform & region
- Trade show + seasonal campaign kits
Scheduling & Publishing
A quarterly editorial calendar published natively to Instagram, LinkedIn, TikTok, Facebook, and Pinterest. Approve in one click; AI handles the rest.
- Quarterly calendar + weekly approval queue
- Native publishing to all major platforms
- Best-time-to-post per channel + audience
- Drafts pushed for human approval in Slack
Visual Generation
AI-generated mockups, behind-the-press shots, and on-brand templates that match your color palette and product line - no daily Canva grind.
- AI mockups from your product catalog
- Branded templates per content pillar
- Auto color, font & logo lock
- Reel cover + carousel designs
Performance Learning Loop
Every metric flows back into the model. Posts that work get more, posts that don't get cut. You see a weekly digest in plain English.
- Per-post engagement & reach reporting
- Top/bottom posts auto-classified
- Monthly learnings applied to next plan
- Weekly digest in Slack or email
Comments & DM Triage
AI categorizes incoming comments and DMs, drafts replies, and escalates real sales leads to your team in seconds - so DMs become a pipeline channel.
- Auto-classify: lead, support, spam, fan
- Drafted replies in your voice
- Lead escalation to CRM or Slack
- After-hours auto-acknowledge
Honest comparison
AI social vs in-house hire vs agency retainer.
For most US and Canadian print/promo shops between $2M and $40M revenue, an AI social program lands at 1/5 the cost of a hire and 1/3 of a typical agency retainer - with output that compounds over time.
Engagement roadmap
From kickoff to a fully scheduled month in under 10 days.
We do not need a 60-day onboarding. Brand voice and the first published month are live within two weeks; the AI improves from there.
Brand voice + audit
We ingest your past posts, brand guidelines, product catalog, and competitors. You approve the brand voice profile.
Editorial calendar
Quarterly content pillars and a 4-week launch calendar mapped to your seasonality and US/Canada market.
First month generated
Posts, captions, hashtags, and visuals drafted across all approved channels and routed for approval.
Go-live
First month scheduled and publishing. Slack approval workflow + weekly digest live.
Learning loop
Performance data informs next quarter's pillars and per-platform mix. Monthly review with our strategist.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Brand voice profile + content pillars
- Quarterly editorial calendar
- 12–20 posts per week, all channels combined
- AI-generated images, carousels & reels
- Hashtag + caption strategy per platform
- Native publishing to IG, LinkedIn, TikTok, FB, Pinterest
- Slack-based approval workflow
- Comment + DM triage with drafted replies
- Per-platform performance dashboard
- Weekly performance digest in plain English
- Monthly strategy review with a human strategist
- Trade show + holiday campaign kits
Who it's for
Built for everyone selling print and promo at scale.
Commercial print shops
Owner-operators in the US/Canada with no dedicated marketer, who need consistent posting and local visibility.
Promo distributors
ASI/PPAI distributors who need to feed LinkedIn and Instagram with on-brand product and case-study content weekly.
Apparel decorators
Screen-print, DTG, and embroidery shops who want a stream of finished-product reels and mockups without a content team.
Wide-format & signage
Sign and graphics shops showcasing installs, vehicle wraps, and trade-show builds across Instagram, TikTok, and LinkedIn.
Selected work
AI deployments shipped for print & promo brands.
Live AI programs - chatbots, idea engines, and social automation - running today for North American print shops, promo distributors, and apparel decorators.
Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“We went from posting maybe twice a month to 15 posts a week across IG and LinkedIn - all in our voice. We've booked four enterprise apparel programs in the first quarter that all said they found us on social.”
FAQ
Straight answers, up front.
Will posts actually sound like our shop or like generic AI?
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We don't use raw ChatGPT. The model is fine-tuned on 30+ of your past best posts, your product catalog, brand guidelines, and tone preferences - and locked with banned-words and compliance guardrails. Most clients say drafts feel indistinguishable from their best in-house copy within 2–3 weeks.
Do we have approval before anything goes live?
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Yes. Every post sits in a Slack (or email) approval queue before publishing. You can approve, edit inline, or reject. We can also enable full auto-publish for repeat content types once you trust the model.
Which platforms do you publish to?
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Instagram, LinkedIn, TikTok, Facebook, Pinterest, and X - natively via official APIs. We also support YouTube Shorts and Google Business Profile posts.
How is this priced?
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Flat monthly retainer based on number of brands and channels, typically 50–70% less than an equivalent agency retainer and a fraction of a full-time social hire. No per-post fees.
Do you handle paid social too?
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Organic is the default scope. We can add paid social (Meta, LinkedIn, TikTok Ads) as part of our Performance Marketing service and share creative between organic and paid for compounding ROI.
Will this work for a Canadian shop?
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Yes - we run programs across the US and Canada. The model is tuned per region for local references, spelling (colour vs color), and platform behavior, and content is timed to your local audience.
Ready when you are
Show up daily. Sound like you. Let AI carry the weight.
Book a 30-minute social audit. We'll review your current presence, propose a 90-day plan, and quote a flat monthly fee - usually less than what your team currently spends on Canva subscriptions and ad-hoc freelancers.