Campaign-ready promo and print kits, generated in seconds - priced from your real suppliers.
An AI idea engine for print shops and promo distributors. Drop in an industry, audience, event, or budget - get curated bundles, design themes, decoration suggestions, and ready-to-quote SKUs priced from your live PromoStandards and supplier feeds. Built for North American distributors writing RFQs at scale and print shops upselling design programs.
Program at a glance
Why an idea engine beats catalog search
Distributors don't lose deals on price. They lose deals on speed and creativity.
Most promo distributors take 6–48 hours to respond to a creative RFQ - and when they do, the proposal is a SAGE export. An AI idea engine generates 3 fully-priced, on-brand bundles in 30 seconds, while your competitor is still searching their email.
Speed wins promo deals
Buyers reward the first thoughtful response. AI generates 3–5 bundles instantly, complete with imagery and pricing - usually before a CSR could even read the RFQ.
Trained on your suppliers + your tier
Bundles are priced from your real PromoStandards and supplier feeds, at your distributor pricing - so quotes are accurate and instantly orderable, not aspirational.
Creative without a creative team
Industry, audience, and event awareness baked in. The engine knows what a fintech conference in Toronto looks like vs a Texas oilfield safety event - and proposes accordingly.
Learns from your win/loss data
Every accepted, declined, and edited proposal feeds back into the engine. The bundles you actually win become the templates for next month's RFQs.
Problems we solve
How RFQs actually get handled today.
Most distributors handle creative RFQs by hand - and pay for it in hours, win rate, and CSR burnout.
RFQ comes in: 'budget $5K, 200 attendees, tech conference, swag bag.'
Idea engine returns 3 priced bundles in 30 seconds, ready to send.
CSR spends 60–90 minutes searching SAGE/ASI and building a slide deck.
Auto-generated presentation deck with imagery, decoration, and pricing.
Pricing is guessed at proposal time, corrected at order time - buyer feels burned.
Live pricing from PromoStandards and supplier feeds, at your tier.
Same product proposed for every event - no creativity or repeat differentiation.
Industry + audience + season aware bundles, no two RFQs identical.
Decoration left for the customer to figure out.
Decoration method, color count, and setup pre-suggested per product.
After 5pm RFQs go cold for 18 hours.
Sales reps can generate full proposals from their phone, any time.
What we build
What ships in every Idea Generator deployment.
Connected to your live supplier feeds, trained on your brand and offering - usable from web, mobile, and inside your ERP or CRM.
Brief-to-Bundle Engine
From a one-paragraph brief (industry, audience, event, budget, quantity), the engine returns 3–5 bundles with products, decoration, and pricing.
- Natural-language brief intake
- 3–5 differentiated bundles per request
- Budget-targeted SKU selection
- Industry + audience awareness
Live Supplier Pricing
All bundles priced from PromoStandards live data and direct supplier integrations - at your distributor tier, with decoration and freight estimates included.
- PromoStandards live pricing + inventory
- SanMar, S&S, alphabroder, Debco, 4over
- SAGE / ASI feed support
- Your tier pricing, freight estimates
Decoration Suggestions
Per-product decoration recommendations - method, location, color count - based on quantity, budget, and product type. Includes setup fees and price tiers.
- Method recommendations (screen, embroidery, DTF…)
- Setup + color-count pricing
- Decoration mockup generation
- Minimums + lead-time awareness
Auto-Generated Presentations
One-click export to a branded PDF or web presentation with imagery, pricing, decoration, and your contact info - ready to send to the buyer.
- Branded PDF + web presentation
- Per-bundle imagery + decoration mockups
- Inline pricing tables
- One-click 'request to order' button
RFQ Inbox Triage
Connects to your sales inbox (Gmail/Outlook) and turns inbound RFQs into bundles automatically - drafts in your CSR's queue within minutes of receipt.
- Gmail / Outlook inbox listener
- Auto-parse brief from RFQ emails
- Drafts in CSR queue + Slack alert
- One-click send back to buyer
Win/Loss Learning Loop
Every accepted, declined, and edited proposal feeds back into the engine. You see which bundles convert, which suppliers win, and where margins are healthiest.
- Per-bundle win rate tracking
- Per-supplier conversion analysis
- Margin-aware bundle scoring
- Monthly insights digest
Honest comparison
Idea Generator vs SAGE/ASI search vs in-house creative.
SAGE and ASI are searches. Creative teams are slow. The Idea Generator is both - fast and creative - and priced live.
Engagement roadmap
From kickoff to internal launch in 3–5 weeks.
Lighter lift than a chatbot - most clients are generating live priced bundles within three weeks.
Supplier & catalog audit
We connect your PromoStandards credentials, supplier feeds, decoration matrix, and brand kit.
Engine build + training
Brief intake, bundle generation, pricing, and presentation export built and tested in staging.
UAT with sales team
Sales reps and CSRs run real RFQs through the engine. Tuning for bundle quality and on-brand tone.
Inbox triage + launch
Gmail/Outlook inbox listener live, drafts flowing to CSR queue, sales team using mobile.
Win/loss loop
Feedback loop wired to ERP/CRM. Monthly insights digest live.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Trained idea engine on your suppliers + brand
- PromoStandards live pricing + inventory
- SanMar / S&S / alphabroder / Debco / 4over integrations
- SAGE & ASI feed ingestion
- Web app for CSRs + sales reps
- Mobile-friendly UI for reps on the road
- Branded PDF + web presentation export
- Gmail / Outlook RFQ inbox triage
- Slack notifications + draft queue
- Win/loss tracking + monthly insights
- ERP / CRM sync (HubSpot, ERPNext, custom)
- 30-day hypercare with weekly tuning
Who it's for
Built for everyone selling print and promo at scale.
ASI / PPAI distributors
Distributors in US/Canada handling 30+ creative RFQs a week and losing deals to slow response.
Corporate gifting & swag brands
Modern swag platforms responding to onboarding, conference, and event kits across enterprise accounts.
Sales rep teams
Independent reps building proposals on the road and at trade shows from their phone.
Print shops upselling promo
Commercial printers adding promo as a cross-sell who need creative help without hiring a buyer.
Selected work
AI deployments shipped for print & promo brands.
Live AI programs - chatbots, idea engines, and social automation - running today for North American print shops, promo distributors, and apparel decorators.




Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“We respond to creative RFQs in 10 minutes now, with 3 priced bundles and decoration. Our win rate on inbound jumped from 18% to 34% in one quarter. Our reps generate proposals from the airport.”
FAQ
Straight answers, up front.
Will it really price accurately?
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Yes. Pricing is pulled live from PromoStandards Pricing & Configuration, direct supplier APIs, and SAGE/ASI feeds at your distributor tier. Decoration and freight are estimated using your matrix and rules.
Can sales reps use it from their phone?
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Yes. The web app is mobile-first; reps generate proposals, share them via link or PDF, and capture client signoff from the road or trade show.
Does it support Canadian suppliers and CAD pricing?
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Yes. SanMar Canada, Debco, alphabroder Canada, and other Canadian suppliers are supported natively, plus CAD pricing and Canadian decoration mins/setup.
Can it connect to our CRM?
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Yes. Native integrations for HubSpot, Salesforce, ERPNext, and most custom CRMs. Bundles, presentations, and win/loss data sync automatically.
How is it different from your AI Chatbot for Promo?
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The chatbot is conversational and customer-facing. The Idea Generator is rep- and CSR-facing - a power tool for proposal building. Many clients run both, sharing the same supplier and decoration data.
How is it priced?
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Flat monthly managed fee based on user seats - unlimited bundle generation. Implementation is fixed-price and quoted after a 30-min discovery call.
Ready when you are
Turn every RFQ into 3 priced bundles in 30 seconds.
Book a 30-min demo. We'll generate live bundles from a real brief you send in, priced from your suppliers, on the call.