A 24/7 AI print rep that quotes jobs, answers spec questions, and pre-flights files.
An AI chatbot trained on your price matrix, paper stocks, finishing options, turnaround windows, and brand voice - embedded on your website, storefront, and SMS/WhatsApp. Quotes business cards, flyers, banners, books, and packaging in seconds. Triages files. Handles 60–80% of inquiries without a human. Built for commercial and trade printers across the US and Canada.
Program at a glance
Why printers need a chatbot, not a generic AI agent
Your CSRs spend half their day answering the same five questions.
How much is 500 of these? What stock do you recommend? Can you do this by Friday? Why is my file blurry? Your customers ask the same questions every week - at 11pm, on weekends, while your shop sleeps. A purpose-built print chatbot answers them with the precision of your best CSR.
Half your inquiries arrive outside business hours
Print buyers procrastinate. RFQs land Friday evening and Sunday night. A chatbot answers immediately - your competitor's voicemail does not - and converts the inquiry into a quote before Monday morning.
Print quoting is rules-based, perfect for AI
Stock + size + quantity + finishing + turnaround → price. It's a structured decision tree. AI handles the lookup faster and more accurately than a junior CSR with a paper spec sheet.
Pre-flight is a chatbot superpower
We check uploaded files for DPI, bleed, color mode, fonts, and dimensions in real time and tell the customer exactly what to fix - before the job ever lands in your prepress queue.
Your CSRs get their day back
When the bot fields 60–80% of repetitive inquiries, CSRs focus on complex jobs, broker accounts, and proactive outreach - the work that actually grows the shop.
Problems we solve
What handling print inquiries by hand actually costs.
Most North American printers have 1–3 CSRs answering inquiries, each spending 60–70% of their day on repetitive Q&A and low-margin quoting. That's where the real margin leak lives.
After-hours inquiries sit in an inbox until Monday - half the leads go cold.
Bot quotes 24/7. Leads convert overnight.
Every quote requires a CSR to look up stock, size, run length, and finishing.
Bot quotes in <60 seconds from your live price matrix.
Bad files reach prepress, get bounced back, customer waits another day.
Bot pre-flights at upload and tells the customer exactly what to fix.
CSRs answer the same 'do you do bleed?' question 12 times a day.
Bot answers spec questions instantly with diagrams and examples.
Rush jobs require a phone call to confirm turnaround.
Bot checks capacity and confirms rush feasibility before promising a date.
Customer history (past jobs, reorder specs) lives in the CSR's memory.
Bot pulls past job context and offers one-tap reorders.
What we build
Everything an AI print rep should do - and nothing it shouldn't.
We build chatbots that know your specific shop, not generic AI agents pretending to know printing. Everything below ships with every deployment.
Live Quoting Engine
Quotes business cards, flyers, postcards, brochures, books, banners, signs, packaging, and stickers - from your live price matrix and capacity calendar.
- Quantity, stock, size, finishing, turnaround
- Pulls live from your MIS / ERP / price book
- Quantity-break and matrix pricing
- Customer-specific price book support
File Pre-flight & Upload
Customers upload PDFs/AI/EPS and get instant feedback on DPI, bleed, safe zone, color mode, fonts, and dimensions - with a downloadable fix sheet.
- DPI, bleed, safe zone & dimension checks
- CMYK vs RGB color mode validation
- Missing font & low-res image alerts
- Auto-convert acceptable files to print-ready
Spec & FAQ Expertise
Trained on your turnaround windows, paper recommendations, finishing options, shipping policies, and FAQs - with diagrams and examples.
- Paper, stock & finishing recommendations
- Turnaround & rush capability lookup
- Shipping & delivery policy answers
- Visual examples & diagrams on demand
Order Capture & ERP Sync
Converts an approved quote into a job in your ERP, MIS, or order system - with artwork, specs, customer info, and PO number attached.
- Quote → order in one click
- Native push to your ERP/MIS or webhook
- Customer + artwork + spec captured
- Payment capture via Stripe / Square
Smart Human Handoff
For complex jobs, the bot escalates to a CSR with full context - chat transcript, files, attempted quote, and next-action recommendation.
- Escalation rules per product/value/risk
- Full conversation handed off
- Routed to right CSR based on availability
- Bot resumes after human resolves
Multi-channel Deployment
Same brain across web chat, WhatsApp, SMS, Facebook Messenger, and your customer portal. Customers continue conversations across channels.
- Web chat widget + storefront embed
- WhatsApp Business API + SMS
- Facebook Messenger + Instagram DM
- Authenticated customer portal chat
Honest comparison
Purpose-built print chatbot vs generic chatbot tools.
Off-the-shelf chatbots (Intercom AI, Drift, Tidio, Zendesk AI) don't understand DPI, bleed, or 14pt C2S. Our print chatbot is built around your shop and your catalog.
Engagement roadmap
From kickoff to live on your site in 4–6 weeks.
We ship a working bot in weeks, not months - then tune for accuracy and conversion in the weeks that follow.
Discovery & data
We ingest your price matrix, stocks, finishing options, turnaround calendar, FAQs, and brand voice.
Bot build + training
Quoting engine, pre-flight, FAQ, and ERP integration built and tested in staging.
UAT + soft launch
Your CSRs UAT the bot on real questions. Soft launch on a single page to capture real interactions.
Full launch + tuning
Deployed sitewide and across WhatsApp/SMS. Daily review of transcripts for accuracy tuning.
Optimization
Monthly review of deflection rate, quote-to-order conversion, and CSR escalation quality.
What ships
Production-grade from day one.
Every engagement ships with documentation, dashboards, and a 30-day hypercare window. Your team owns the platform, accounts, and integrations after handoff.
- Trained bot on your specs, stocks & price matrix
- Web chat widget (one-line embed)
- WhatsApp Business + SMS deployment
- Facebook Messenger + Instagram DM
- File upload + real-time pre-flight
- Native quote → order push to your ERP/MIS
- Stripe / Square payment capture in-chat
- Smart escalation to CSRs with full context
- Conversation analytics dashboard
- Monthly tuning + accuracy review
- Brand-voice locked responses
- 30-day hypercare with daily transcript review
Who it's for
Built for everyone selling print and promo at scale.
Commercial printers
Sheet-fed and digital shops in US/Canada handling 200+ inquiries a week and looking to deflect 60%+ from CSRs.
Trade printers
B2B trade printers serving brokers and resellers who need 24/7 instant quotes on a deep SKU catalog.
Wide-format & signage
Sign shops needing square-foot quoting with finishing and installation options exposed conversationally.
Bindery & finishing
Specialty finishers exposing complex options (foiling, embossing, die-cutting) to walk-up and online buyers.
Selected work
AI deployments shipped for print & promo brands.
Live AI programs - chatbots, idea engines, and social automation - running today for North American print shops, promo distributors, and apparel decorators.
Under the hood
The platforms we use.
We work in your accounts on the platforms your team and our team already know best. No proprietary platforms, no lock-in.
“After-hours quotes used to die in our inbox. Now the bot quotes them, pre-flights the file, and we wake up to paid orders. Our CSR team has time to actually call broker accounts again.”
FAQ
Straight answers, up front.
Will the bot give wrong quotes?
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The bot quotes only from your live price matrix and capacity calendar. For anything outside known rules (custom finishing, unusual sizes, very large runs), it escalates to a CSR with full context rather than guessing.
Can it integrate with our existing MIS or ERP?
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Yes. We have native integrations for PrintSmith, Avanti Slingshot, EFI Pace, ERPNext, and custom ERPs. For anything else we use REST/webhook integration in 1–2 weeks.
What happens to files customers upload?
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Files are scanned, pre-flighted, and stored securely (S3 or your bucket) with PII redaction in transcripts. Production files attach directly to the resulting job in your ERP.
Can it handle Spanish / French Canadian customers?
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Yes. The bot auto-detects language and responds in English, Spanish, or Canadian French (with regional spelling). All three languages are quoted from the same price matrix.
Does it replace our CSRs?
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It handles the repetitive 60–80% so CSRs work the high-value 20%. Most shops add account-management or proactive sales hours instead of cutting headcount.
How is it priced?
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Flat monthly managed fee based on quote volume and channels - no per-conversation surcharges. Implementation is fixed-price and quoted after a 30-min discovery call.
Ready when you are
Quote every inquiry. Sleep through the night.
Book a 30-min demo. We'll show the bot quoting your real products from a sample of your price matrix - and quote you a fixed implementation cost on the call.